Ignacio Urbina Polo @ Project Inclusion: Humanize the user

May 7, 2020

Key Takeaways

• When designing, we need to go beyond the word "user" which is anonymous, an unknown, and easy to manipulate. We are not designing for "users", we are designing for "people".
• We live longer, and a big art of our lives is completely unattended by design.
• How do we design with the aging population in mind but apply it beyond that group?
• Many examples of good inclusive design comes from solving problems for chronic medical conditions.

 

Ignacio Urbina is here with me at the Pratt Institute in Brooklyn, where he teaches full time. Ignacio is a Venezuelan industrial designer, and he has a master in product engineering. Besides being a full-time professor here at Pratt, he's been a product designer for over 20 years. He's a curator and writes about design issues. He's a founding member of the American Design Biennale in Madrid and editor of the design portal di-conexiones.com.