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Project I


Mar 3, 2020

Daniele is co-founder of Utopia, a culture change business that creates more purposeful, inclusive and entrepreneurial cultures for clients. Utopia’s top-to-bottom, boardroom to factory floor approach has clinched household names including Coca-Cola European Partners, Google, Schneider Electric, Spotify and Universal Music.

 

He also co-founded The Great British Diversity Experiment in 2015 and Token Man a year prior; the latter is an initiative that gives men a better understanding of gender inequality in the workplace and inspires them to become change-makers. He was named one of Management Today’s Top 30 Male Agents of Change, and in 2019 was on the Advisory Board for Inclusion Matters.  Prior to Utopia, he held positions as head of innovation and managing partner at Cheil Worldwide, and was CEO at Profero, where he helped increase annual revenue from £.0.5m to £16m over the course of a decade.

 

He continues to nurture a number of communities he co-founded, including Brand Social and Culture Social, which focus on accelerating culture change and creative thinking. He has also co-authored a number of books including Creative Superpowers: Equip Yourself for the Age of Creativity and is a podcast host on Soho Radio..


In his spare time, Daniele loves travelling the world (he’s racing his friend to hit 100 countries visited) and indulging his passion for watching cinema. His favourite film is Cinema Paradiso, in case you were wondering.